Developing the brand aesthetic, social launch content, and packaging design for Neuro Botanicals, a Vancouver-Based nootropics and psilocybin micro-dosing supplement company.
Wanting to convey scientific expertise, quality, and purity, we kept the aesthetic clean and refined. We used the open-source typefaces, Plex Sans and Mono, to further reinforce the technical visual style. Each SKU was assigned its own colour palette and capsule designs which were reflected in the launch social.
On Instagram, we created content that showcased each SKU’s unique neurologically-enhancing properties. We used the capsule shape to integrate the tiles together in a harmonious grid and reinforce the graphic element in the branding.
Copy & Strategy: Olivia Leblanc
Freelance