Kleenex is for so much more than coughs and colds; it's also for happy tears and beautiful moments.

This small social campaign was one of Kleenex's best performing content of 2017, and earned a Gold Standard from Facebook. The content gained great brand lift, and high purchase intent from consumers. 

Copywriter: Pam Danowski
Client: Kleenex - Kimberly Clarke
Agency: Ogilvy Toronto