TVO sought to change Ontarian’s perceptions of their product offerings beyond children’s programming and encourage them to explore the vast array of educational and entertainment resources available. We created a platform and campaign that housed TVO’s wide-ranging product offerings, from free math help, to high school diplomas, to high-quality docs and series. Discover your 2.tvO was developed to show Ontarians how TVO have help anyone upgrade into a new version of themselves. Whatever that may be.
We soft-launched the campaign with a manifesto that aired during TVO’s annual telethon. This teaser established a new, exciting direction for TVO and Ontarians alike. We created this film leveraging TVO’s vast array of footage from it’s high-quality programming.
Copywriter: Heather Hnautiuk
CD: Jordan Gabriel, Tomas Soares
ECD: Sebastien Benitez, Mark Mason
Grey Toronto