Sewing is a lost art. Simple things like fixing a fallen hem is no longer common knowledge, but what is known, is going through your day with holes and missing buttons lacks polish and professionalism. I created this product to bring back sewing in a small, portable way.
A'Hem is for the professional man. He can keep this small, self contained kit in his desk or bag for any bespoke emergencies he might encounter. Included in the kit are all of the repair supplies needed, as well as a step-by-step instructional manual.
The kit is paired down an simple: there are no fancy stitches, seams, or frills. The instructions provide exactly what would be needed for the basic emergencies.
The images in the booklet served to add colour and tone. Each page leverages different common sewing tools, and reduces them to their basic forms.
Copywriter: Evan Williams